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Radio WSHE has moved to the internet and is No Longer on the FM Frequency.
FM Radio no longer holds listeners to support full time broadcast as latest studies have outlined.

FM Radio is Already Over

FM Radio is dying. or, it’s already dead.

 
AM/FM radio was one of the living artifacts  mentioned in a 2008 post. I stand by the content there, none of those artifacts will survive in a digital society. I was reminded of that story this week when a few people in my network were sharing a post outlining some (old) research from 2010 on the decline of radio by young people.

But is this really still a discussion? Does anyone not realize that AM / FM radio is already over (and has been for a long time). Advertising execs, music fans and consumers all equally see radio as passé …and this is not just okay, it’s actually a good thing for everyone. Let’s go through why one more time and end the radio discussion once and for all.

The research stated, obviously, that radio is dying over the last decade. And this is no surprise. First off, more than half of Americans now own a smartphone and that number is steadily increasing. Not that portable mp3 players weren’t already ubiquitous prior to that, but the latest generation of smartphones enable easy consumption of Internet radio via apps that can be enjoyed cross-device. Additionally, a majority of new cars have built-in options to connect your smartphone to either play mp3s or stream digital, and many have had satellite radio (far superior to terrestrial) for ages.

The sound quality of analog radio is easily eclipsed by digital, user experience of digital is better, selection more robust and tailoring of experience to taste isn’t possible via the limited spectrum of FM. Simply put, the breadth and depth of talent globally has far surpassed the ability of radio to serve it.

Radio advertisements are an awful, intrusive experience and universally despised. Especially the fact that many of them use car and police sirens (which should be illegal). And anyway, they are not at all contextual or measurable in a meaningful / actionable way.

Most passionate music fans have held disdain for radio since the advent of portable music. It’s not just a dated medium, it tries to prop up a legacy generation “winner take all” of the most banal / manufactured “hits” as opposed to the meatier middle and tail of music where the quality content is (and where artists take chances and push the envelope creatively).

AM / FM radio DJs and personalities are really the only thing left, and they should abandon radio now because they would benefit greatly by setting up shop online. Whether their own blog / podcast, app, or even experimenting with video (which is still a chance to be a pioneer). Even if they aren’t totally ready to abandon it yet, they should start to funnel their audiences to a digital community of some sort where they can grow over time in a platform agnostic way. This way they’re prepared for a digital future.

The notion of terrestrial analog content via AM / FM is quaint in a digital society and has reached an inevitable end. The technology itself is done. The good news is the personalities and content can not just survive, but thrive in a much higher quality environment. Further, digital provides a better experience for  audiences and sheds legacy baggage / a model that pushes aside quality and creativity for profit. Advertisers and technology providers will benefit here too: the modern device landscape provides a much better experience from a measurement, content serving, customization, and brand perspective (and so much more).

No doubt in our lifetime AM / FM will completely go away, perhaps only existing as emergency frequency. But everyone: consumers, advertisers, artists and personalities win by embracing digital. You’re fighting the future to ignore this and that’s never a way to succeed

AM/ FM radio was one of the living artifacts I mentioned in a 2008 post. I stand by the content there, none of those artifacts will survive in a digital society. I was reminded of that story this week when a few people in my network were sharing a post outlining some (old) research from 2010 on the decline of radio by young people.

But is this really still a discussion? Does anyone not realize that AM / FM radio is already over (and has been for a long time). Advertising execs, music fans and consumers all equally see radio as passé …and this is not just okay, it’s actually a good thing for everyone. Let’s go through why one more time and end the radio discussion once and for all.

The research stated, obviously, that radio is dying over the last decade. And this is no surprise. First off, more than half of Americans now own a smartphone and that number is steadily increasing. Not that portable mp3 players weren’t already ubiquitous prior to that, but the latest generation of smartphones enable easy consumption of Internet radio via apps that can be enjoyed cross-device. Additionally, a majority of new cars have built-in options to connect your smartphone to either play mp3s or stream digital, and many have had satellite radio (far superior to terrestrial) for ages.

The sound quality of analog radio is easily eclipsed by digital, user experience of digital is better, selection more robust and tailoring of experience to taste isn’t possible via the limited spectrum of FM. Simply put, the breadth and depth of talent globally has far surpassed the ability of radio to serve it.

- See more at: http://thefuturebuzz.com/2013/07/16/am-fm-radio-is-already-over-and-no-one-will-miss-it/#sthash.ULfXuUP5.dpuf
WSHE-FM

Comments

 
Guest - HR on Saturday, 11 July 2015 07:50

ONLY FOLKS THAT ACTUALLY LISTEN TO TEH REGULAR (FM) ARE MOSTLY OLDER FOLKS.
PEOPLE WHOM DO NOT WANT TO USE A SMARTPHONE OR COMPUTER

ONLY FOLKS THAT ACTUALLY LISTEN TO TEH REGULAR (FM) ARE MOSTLY OLDER FOLKS. PEOPLE WHOM DO NOT WANT TO USE A SMARTPHONE OR COMPUTER
Guest - Larry J on Saturday, 11 July 2015 10:11

:) was reading your posting about FM radio in general.
I must agree that FM is getting hurt terribly, but I know for a fact that many people still don't know any better than to push the FM button in their automobile rather than use Bluetooth or web based factory automobiles
The majority of people that still listen to FM are 40+ years old

:) was reading your posting about FM radio in general. I must agree that FM is getting hurt terribly, but I know for a fact that many people still don't know any better than to push the FM button in their automobile rather than use Bluetooth or web based factory automobiles The majority of people that still listen to FM are 40+ years old
Guest - Smitty on Saturday, 11 July 2015 10:13

there is absolutely NO future for FM

[u]there is absolutely NO future for FM [/u]
Guest - Shannon on Sunday, 12 July 2015 08:41

Yes I agree WSHE, FM Radio is out the door. I always have your station on anyways, so to me FM Radio is long gone. ;):)

Yes I agree WSHE, FM Radio is out the door. I always have your station on anyways, so to me FM Radio is long gone. ;):)
Guest - Amanda on Sunday, 12 July 2015 08:42

FM Radio will soon be a thing of the past...

FM Radio will soon be a thing of the past...
Guest - Just myself here on Sunday, 12 July 2015 18:02

The FM radio dial is a mess of 3rd party translators and other crap.
South Florida needs an *Enema*

The FM radio dial is a mess of 3rd party translators and other crap. South Florida needs an *Enema*
Guest - Sydney on Tuesday, 14 July 2015 14:35

They said AM radio would fade away when FM came around late 60's.
AM radio is still around, but only with a poor minority audience.
Third World Immigrants seem to fancy AM signal, probably because they're used to that Horrid Sound.
FM Radio will soon fade out and I Hope it Crashes!
The FM radio span has been monopolized for way too long. FM deserves to CRASH

They said AM radio would fade away when FM came around late 60's. AM radio is still around, but only with a poor minority audience. Third World Immigrants seem to fancy AM signal, probably because they're used to that Horrid Sound. FM Radio will soon fade out and I Hope it Crashes! The FM radio span has been monopolized for way too long. FM deserves to CRASH
Guest - randy wood on Saturday, 15 August 2015 11:00

Well as a 53yr old Male I enjoyed WSHE-FM when I lived in Miami back in the '80's...riding down Collins Ave and Ocean Dr with the windows down and WSHE playing and my girlfriend setting next to me and enjoying listening to the great tunes....And of course I miss those days...but like someone said that us older folks are the only ones that still listen to FM but we also use new technology... I'm on a computer now and I use my Note2 cellphone and also a tablet and mp3 player....but it was just the sound coming out of the speakers... I for one will miss FM and WSHE...

Well as a 53yr old Male I enjoyed WSHE-FM when I lived in Miami back in the '80's...riding down Collins Ave and Ocean Dr with the windows down and WSHE playing and my girlfriend setting next to me and enjoying listening to the great tunes....And of course I miss those days...but like someone said that us older folks are the only ones that still listen to FM but we also use new technology... I'm on a computer now and I use my Note2 cellphone and also a tablet and mp3 player....but it was just the sound coming out of the speakers... I for one will miss FM and WSHE...
Guest - WSHE-STAFF on Sunday, 01 November 2015 10:15

Thank You For Sharing Your Memories

Thank You For Sharing Your Memories
Guest - Anonymous on Sunday, 01 November 2015 11:59

glad we found she103 radio

glad we found she103 radio
Guest
Friday, 18 August 2017